328 Front Street South in La Crosse

location really is everything

The facilities at the waterfront

Imagine your event in a graciously appointed space illuminated by a majestic mural: the Mississippi River. Evenings, the ambiance changes to warm candlelight with glints of passing boats. You’ve imagined The Waterfront, specially configured for your gathering by team of professionals whose obsession is absolute perfection for your guests.

The Cargill Room

The largest of our event spaces, The Cargill Room is a grand, light-filled ballroom with panoramic views of the river and park. The subtle elegance of the Cargill Room makes it a stunning venue for wedding receptions, conferences and banquets. Dedicated amenities include two private bars, coatrooms, powder rooms, wifi, customized lighting and projection systems. Adjacent to The Cargill Room, THE RECEPTION ROOM is the perfect choice for rehearsal dinners, business presentations or family gatherings of up to 20 guests. Its gorgeous view of the river and intimate proportions also serve as a convenient welcome area for Cargill Room events.

The Banquet Room

Designed as a stylish, comfortable venue for 24 to 100 guests, The Banquet Room showcases breathtaking views of the Mississippi River and Riverside Park. Amenities include a private bar, coatroom, powder rooms, private parking lot and complimentary presentation technology.

The Private Dining Room

A secluded dining or meeting space for a small group, The Private Dining Room looks out over a spectacular river scene. Adjacent to the restaurant and tavern, it seats up to 16 for a business presentation or up to 12 plated guests.

AV Amenities

Our audio system features a custom design of speakers and subwoofers that not only blend into the architectural environment, but also delivers a premium sonic quality and output level for movies and music reinforcement.

The visual system features built-in, drop-down screens in surrounding locations in both the Cargill Room and the Banquet Room, which allow for any computer connection to feature your presentation via projector.

Our AV system also includes:

  • 2 handheld wireless microphones
  • 2 lavaliere/lapel microphones
  • 4 built-in and 1 floating iPads to control CD and DVD playback, audio source volumes, and room zone volumes from any location (Cargill Room only)